Home
Region
China
International
Travel Sectors
Online & Travel Tech
Accommodation
Air Travel
Distribution
Opinions
Brief & Review
Destinations
Business & MICE
Transport & Mobility
Corporate News
Insight
Funding
M & A
People
Reports
Marketing
Trends
Events
About
Search results for “digital ad spending”
With Jin Jiang deal closed, Radisson focuses on Europe
11/13/2018
|
8:36:51 PM
|
Radisson Hospitality is on a mission to grow organically through leverage of its brands, cost efficiencies and—through new owner Jin Jiang International—be a real presence on the European landscape.
Expedia’s Barry Diller calls on Google to be regulated
10/18/2018
|
4:59:59 PM
|
It will be interesting to see if Diller’s comments will translate into Expedia Group policy changes.
It's the end of the hotel metasearch model as we know it
11/02/2018
|
7:53:41 AM
|
The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
|
7:50:39 AM
|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018
|
7:04:31 PM
|
At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018
|
10:11:42 AM
|
Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
Travelport gears up to strengthen its association with Chinese OTAs
09/04/2018
|
8:00:37 AM
|
Being price-driven isn’t enough for Chinese OTAs. They need to differentiate product offerings and services, such as sharpening merchandising capabilities and counting on business intelligence to take their business to the next level, asserts Travelport’s Ming Foong.
Localized content for bookings from China – a must for foreign hotels
08/09/2018
|
7:37:28 AM
|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
1
2
3
4
5
6
7
8
9
10
READ MORE
FOLLOW US
WEEKLY NEWSLETTER
Join our 85,000+ subscribers and stay updated on the lastest China travel news
MOST POPULAR
1
Chinese, Japanese tourist numbers help lift Philippines visitor arrivals in 4 months
2
China welcomes over 1.98 million visa-free visitors in Q1
3
Elevating the in-flight experience through innovation
4
Australia's Qantas to suspend Shanghai flights on low demand
5
Chinese nationals account for half of tourists in Russia in first months of 2024
©2022 广州力矩资讯科技有限公司
粤ICP备06070077号
Tell us more about yourself!
*
Airlines
Hotel/Sharing Accomadation
OTA
Travel Agency/Ticket Agent
Destination
Tourism Board
Transportation
TMC/MICE
Comprehensive Tourism & Culture Enterprise
GDS
Cruise
Digital Marketing
Tourism Technology
Tourism Services
Others
Cancel
Subscribe